Virgin America has picked up a viral success with the new inflight safety video, replacing the 2007 animated film with a 5 minute song and dance routine. The music video takes the airline back to Virgin’s roots in the music industry, taking 36 dancers through 14 dance styles, including nimation, b-boy, break dancing, Broadway, contemporary, contortion, finger-tutting, jazz, lyrical, pop-and-locking, tango, and waving–just. The video includes Virgin America teammates, ten alumni from the So You Think You Can Dance show, American Idol semi finalist Todrick Hall, and two former Olympians: Tamara Campos as the Nun and Emilie Livingston as the Teacher. Virgin America is now running an interactive campaign at VXsafetydance.com, inviting talented fans to send in 15 second Instagram video auditions for the next version of the safety video, using the #VXsafetydance hashtag.
Filming was produced at Virgin Produced by director Jon M Chu, director of photography Crash, producers Brian Skuletich and Carolyn Anderson, production designer Kevin Bird, editor Avi Youabian, choreographers Jamal Sims and Christopher Scott, and composer/producer Jean-yves “Jeeve” Ducornet.
See the 2007 Virgin America safety video.