Vicks Bring Voice Back

Vicks, the Procter & Gamble health product range, is presented as the way to restore human relationships in this print advertising campaign from Singapore. In “Couple”, “Siblings” and “Family” we’re shown family members whose interactions with each other have been diminished to the point that they’re focused entirely on their mobile devices. “The internet has everyone trapped in its world wide web. We’re so busy trying to connect with our online acquaintances, that we’re disconnecting with those who matter: our family. Our online voice is getting louder and louder. So much so, it beginning to replace our real voice. As a brand that has always supported bonding between families, Vicks finds a new-age insight to tackle the good ol’ product benefit of bringing voice back”.

Vicks Couple

Vicks Siblings

Vicks Family


The Vicks Bring Voice Back campaign was developed at Publicis Singapore, by international creative director Erik Vervroegen, executive creative director Ajay Thrivikraman, copywriters Nikhil Panjwani, Sonal Chhajerh, art director Tam Ivy San, account team Ambba Kuthiala and Rakesh Hinduja, producers Annie Ang and Jasmine Ho. Photographer Jeremy Wong at Nemesis Pictures pictures worked with Procolor.