UTEC Potable Water Generator

UTEC (Universidad de Ingeniería & Tecnología / University of Engineering and Technology) in Lima, Peru, promoted its application period for the 2013 engineering program by using a billboard to tackle the lack of drinking water in Lima. The billboard was designed to turn air into potable water as well as promoted the admissions test on March 3. The installment was made in December 2012 and is approximately 20 meters high (over 65 feet) and located off of the Panamericana Sur highway (at the 89.5 kilometer marker, a high traffic road that leads to the beach. The project won a Gold Outdoor Lion at Cannes International Festival of Creativity, as well as a Gold Clio for Content and Contact.

UTEC Water Billboard with bottle


The billboard has five water generators that through an electrical system and a reverse osmosis process convert atmospheric moisture, which reaches 98% in the town of Bujama where the ad is installed, into drinking water. Each tank produces on average 20 liters of liquid that are stored into one tank, which can serve 100% purified water. Alejandro Aponte, creative director of the Mayo DraftFCB said: “The billboard has already produced thousands of liters of drinking water monthly, benefiting hundreds of families, neighboring zones and passers-by in the area, turning the campaign into a technology solution with a social impact.”

UTEC Water Billboard at night

UTEC Water Billboard with bottle

UTEC Water Billboard with bottle

Credits

The Potable Water Generator project was developed at Mayo DraftFCB, Lima, by chief creative officer Humberto Polar, creative director/copywriter Alejandro Aponte, creative director/art director Juan Donalisio, account supervisor Cesar Centurion, account manager Ines Lertora and creative consultant Juan Christmann.

The case study video was produced by editors Mayra Carbone and Diego Santillan. Music was produced by Santiago Rámirez at Audiopost.

  • http://www.Solutions-hub.org Tony Wadhawan

    We at “SInX” the”B&T Solutions-HUB Innovation Exchange” would like to know more about this solution and establish if this can be rolled out in other similar regions of the world
    regards
    Tony Wadhawan (Managing Director)
    Germany

  • Hillsborough, Carriacou, Grenada

    I am from the Grenadines. We harvest rainwater via house roof as the only source of water. You project is fascinating. Can the equipment be exported. Can your tech-people come here and work with us? We are in dire need for drinkable water. Give us a cost to install one. Ideally, we will like to have four.

    Email me: brianwhytee@hotmail.com
    Phone: 1 473 459 7312.

    Thank You.

    Bryan Whyte

  • http://Alajnaha.com Shaukat ali

    Hi ,I live in Dubai .there is a lot of neibouring countries where we can install to help the people.kindly send me the contact no of the person in charge and cost of the equipment so that we can proceed.pl contact me on my mailing I’d
    Sakohatian@gmail.com