USPS 12 Days of Christmas
The United States Postal Service (USPS) this year ran a Christmas holiday advertising campaign highlighting the efforts their delivery staff go to during the winter season. Singing their own version of “Twelve Days of Christmas”, employees are filmed delivering in wintry conditions. “Whatever it takes”. The campaign includes two 30 second commercials, a 60 second commercial including outtakes, and a behind the scenes video.
USPS 12 Days of Christmas Credits
The Whatever it takes commercial was developed at McCann Erickson by art director Tracey Smith, copywriter Jillian Goger, producer Minnie Tran, and music producer Michael Ladman.
Filming was shot by director Geordie Stephens via Tool of North America with director of photography Stefan Czapsky, 1st assistant director Christian Van Fleet, producer Nadine Brown, production designer Jennifer Davis and art coordinator Jacqueline Anteau.
Visual effects were produced at Reel EFX.