TrueMove H Giving
Thai mobile telecommunications company TrueMove has launched “Giving”, a three minute online film telling the moving story of two families transformed by the spirit of giving without hope of return. A young boy caught stealing medicine for his sick mother is given a break by restaurateur with a heart for the poor, helped by his daughter. Thirty years later tragedy strikes and the daughter faces a 792,000 Baht ($25,000) hospital bill. Enter Dr. Prajak Arunthong. TrueMove says the plot, inspired by stories shared on social media, is associated with the company’s commitment to create opportunities and improve the quality of life in Thailand. TrueMove’s tag line, “Giving is the best communication”.
Truemove H Giving Credits
The Truemove H Giving campaign was developed at Ogilvy Thailand, Bangkok, by worldwide chief creative officer Tham Khai Meng, chief creative officer Nopadol Srikieatikajohn, executive creative director Wisit Lumsiricharoenchoke, creative director Panu Meepaibul, copywriter Kris Garford Spindler, art director Nonthaporn Ketmanee, agency producers Yuthapong Varanukrohchocke and Chonlada Morarat, managing director Phawit Chitrakorn, communications director Poj Sukprasertchai, communications executive Chawanop See-Ampai.
Sound design was done at Cine Digital.