Procter & Gamble advertising for Tide laundry products at the 2013 Super Bowl centred on “Miracle Stain”, a television commercial starring a 49ers fan whose luck turns during the 49ers victory against the Falcons. Ketchup spilled on his 49ers shirt takes the shape of Joe Montana, a retired hall of fame quarterback with the San Francisco 49ers and Kansas City Chiefs. The Super Bowl commercial links with the Tide Laundry Youtube channel, with the url miraclestain.com.
A miracle Joe Montana stain leads to 15 minutes of fame for one lucky 49ers fan. Too bad his wife is a Ravens fan. Click on the image below to play the video in YouTube (HD)
The Miracle Stain campaign was developed at Saatchi & Saatchi New York by chief creative officer Con Williamson, global creative director Maru Kopelowicz, creative directors Daniela Vojta, Susan Young, copywriter Luke Behrends and art director Jared Creason, art director Keiji Ando, executive producer Diane Burton.
Editor was Avi Oren at Bikini Edit with producer Gina Pagano.
Visual effects were produced at The Mill, Los Angeles, by executive producer Sue Troyan, head of production Arielle Davis, VFX producer Adrienne Britzman, telecine producer Sarah Laborde, colorist Shane Reed, VFX supervisor Phil Crowe, lead Flame artist Tim Davies, 2D artists Elad Offer, Grant Connor, Steve Cokonis, Margolit Steiner, Martin Karlsson, Remedy Huynh, Ben Smith, Eric DeHaven, matte painters Shannan Burkley, Andy Wheater, 3D artists Tom Graham, Nick Lines, David Hackett, designer Da Hae Kim and production coordinator Samantha Axelrod.