Stop Rhino Poaching, a South African organisation, has launched “The Rhino Stamp Project”, a campaign designed to tackle the import of rhino horns in Thailand, China and Vietnam. Postage stamps with the images of mutilated rhinos are accompanied with the message, “Say no to Rhino horn” in Chinese, Vietnamese and Thai. Stamps were used to create posters rallying the South Africa public to attach one to all letters leaving our shores for China, Vietnam or Thailand. Stamp booklets are being handed out and used as inserts and direct mailers.
The Rhino Stamp campaign was developed at TBWA\Hunt Lascaris by executive creative directors Adam Livesey and Matthew Brink, art director Shane Forbes, copywriter Charles Pantland and designer Kerry Moralee.