The Lions have been fed

RKCR/Y&R has produced print work for Land Rover in reaction to the British and Irish Lions series win against the AUstralian Wallabies rugby team at the weekend. The work, which congratulates the team, features a cut of meat shaped like Australia alongside the strap line, “The Lions have been fed.”

Landrover Lions Meat

Landrover Lions Meat


The Lions meat ad was developed at RKCR/Y&R, London, by art director Tim Brookes, copywriter Phil Forster, executive creative director Mark Roalfe and photographer Patrice De Villiers.

  • RH

    great work

  • Patrice is the master – but did it need the headline?