YellowGlen, an Australian producer of sparkling wine, has launched an integrated advertising campaign repositioning the familiar brand as Australia’s Premier House of Sparkling. The new campaign introduces The House of Sparkling, an enchanting place that will allow people to rediscover the brand through imaginative experiences. The launch campaign, online at yellowglen.com, unveils the first room of the house and invites people to own a piece of The House of Sparkling in the form of a gem from The House of Sparkling chandelier. Thirty gems worth a total of more than $250,000 will be given away during the course of the campaign.
A tap dancer makes his moves under the House of Sparkling chandelier before asking viewers if they’d like to own a piece of the house. Click on the image below to play the commercial in YouTube (HD)
The centrepiece of The House of Sparkling is a chandelier like no other. At its heart lies a carousel decorated with diamonds, rubies, morganites, spinels, tanzanites, aquamarines and sapphires. There are 30 precious gems to be won in total, each gem with a value of over $8500, and 10 prizes available to be won in each of three draws.
The House of Sparkling campaign was developed at The Monkeys by chief creative officer Justin Drape, executive creative director Micah Walker, art directors Dave Ladd, Matt Heck and Barbara Humphries, copywriter Benn Sutton, agency producer Jade Wannell, digital head of art Kristian Saliba, senior digital designer Tim Grout, user experience architect Brent Tunney, senior front end developer Mitermayer Reis, technical director Kynan Hughes, Flash developer Han Lee, digital producer Chris Coward, digital production manager Debbie Sit, executive producer Alex Cerbelli, group content director Jasmina Krnjetin, executive planning director Fabio Buresti, channel planner Mat Rawnsley, engagement planner Nikki Stammers, content director Andrew Clarke, content manager Cecelia Hund.
Filming was shot by director Christopher Riggert via Finch with executive producer Michael Hilliard. Editing was done at The Butchery. Music was composed at Eclectic Music Machine. Sound was designed and mixed at Nylon Studios. Post production and VFX were produced at Alt.vfx, Brisbane, by VFX supervisor Colin Renshaw.