HomePro, a home supplies company in Thailand, and BBDO Proximity Thailand have won a Gold Outdoor CLio at the 2013 Clio Awards for “The Other Side Project”. The campaign involved creating outdoor advertisements on the back of panels suitable for building homes. People living in poverty are known to commandeer disused signage to fix their makeshift homes. HomePro and BBDO attached wallpaper designs, shelves, rods, hooks, lights, and mirrors to the back of more sturdy sign boards to make it clear they were committed to helping the vulnerable in society.
The Other Side project was developed at BBDO Proximity Thailand, Bangkok, by chief creative officer, art director/copywriter Suthisak Sucharittanonta, creative director/copywriter Chalit Manuyakorn, copywriter Thasorn Boonyanate, art directors Apichai Inthutsingh and Rook Floro, agency producer Ladawan Vilainart, account executives Yaowanooch Saknarong and Sakunnapak Chaipracha, and client service director Pitiporn Jutisiriwatana.
Filming was shot by director Thasorn Boonyanate. Music is by Inspirative.