The Hälssen & Lyon tea calendar is the first calendar in the world to feature calendar days made from tea leaves. Finely flavoured and pressed until wafer-thin, the 365 calendar days can be individually detached and brewed directly in the cup with hot water. The tea calendar was sent exclusively to selected business partners.
The Hälssen & Lyon tea calendar was developed at Kolle Rebbe, Hamburg, by executive creative director Sascha Hanke, creative directors Heiko Schmidt and Kay Eichner, art director Patrick Schroeder, copywriter Julia Meissner, production manager Martin Luehe, producer Julia Rudloff, account executive Kira Middendorf, art buyer Karen Blome.
The calendar was printed at Inch Design Service, Hamburg.
The case film was produced by Alexander de Lukowicz at Virus, Hamburg, with sound produced at The Shack, Hamburg.