The Exhibition That Shouldn’t Exist

Control Arms, a worldwide coalition fighting for approval of the Arms Trade Treaty, is running the “Exhibition That Shouldn’t Exist”, a collection of paintings designed to look like abstract artworks in a first sight. When people read placards beside the paintings, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting.

The Exhibition That Shouldn't Exist Room 1

The Exhibition that shouldn’t exist portrays the reality of the irresponsible arms trade around the world, revealing a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to the New York to be used in the opening briefing by Control Arms at the UN Secretariat. The exhibition also has an online version,, where people can have the same experience with the paintings and their videos.

The Exhibition That Shouldn't Exist
The Exhibition That Shouldn't Exist Room 3
The Exhibition That Shouldn't Exist - Blood on Canvas - Glock

Three simulations are associated with the three rooms in the exhibition: “Student gang-raped and killed”, “Reporter executed by terrorist group”, and “Young girl, victim of a stray bullet”.

Exhibition That Shouldn’t Exist Credits

The Exhibition That Shouldn’t Exist campaign was developed at Leo Burnett Lisboa by executive creative director Luciana Cani, copywriters Pedro Ribeiro and Steve Colmar, art director/digital creative/designer Emanuel Serôdio, art director Fabio Cristo, account director Marta Marta Guimarães, account executive Teresa Ferreira, producer/editor Hugo Lage, producer António Franca, production designer Cristina Almeida.

Digital production was done at ComOn. Filming was produced at Take it Easy.