Club SangueBom in Sao Paulo, Brazil, recently introduced the “Donor Cable”, a smartphone accessory designed to promote blood donation. Outback Steakhouse restaurants, along with a few other spots in Sao Paulo, offered customers a chance to transfer power from fully charged smartphones to those needing a charge, using the Donor Cable, symbolizing the relationship between the blood donor and the patient. The goal of the project is to make blood donation part of everyday life.
The expectation is to increase the number of regular blood donors, and to find partners interested in producing the new gadget on a larger scale, in partnership with Club SangueBom. All profits are used to help Brazilian blood banks.
“We offer a way to solve an everyday problem and at the same time, remind the population about blood donation. Our biggest challenge is to encourage regular blood donation” says Frederico Dutra, director of Club SangueBom.
The Donor Cable campaign was developed at Leo Burnett Tailor Made by executive creative director Guilherme Jahara, creative director Rodrigo Jatene, copywriter Fernando Calvache, art directors Marcelo Bruzzesi and Marcio Bento, chief creative officer Marcelo Reis, and account director Marcelo Martirani.
Technology was produced at Cricket Design.