European supermarket chain Auchan has won the Design Grand Prix at Cannes International Festival of Creativity, for “The Selfscan Report”, developed by Serviceplan, Munich. The main objective of the Selfscan Report was to create a sustainability report, which is sustainable by itself. The report needed to use as little paper as possible, and use existing channels of distribution. Customers were able to use barcodes on receipts to access the report on their smartphones, using a scan-app. Over 1.5 million people were reached within a week. Copies of the receipt were sent to key clients and journalists to spread the word.
The Selfscan Report project was developed at Serviceplan, Munich, by chief creative officer Alexander Schill, executive creative directors Christoph Everke and Alexander Nagel, creative directors Matthaeus Frost and Katharina Keith, creative directors Giuliana Guizzi and Salvatore Giuliana, art directors Friedrich Von Zitzewitz and Till Diestel, account supervisors Alessandro Langiu and Yvonne Hopf, graphic designers Dimitrios Arampatzioglou and Sebastian Sonnewend, creative producer Katy Pergelt.
Production at Plan.net Solutions was by Stefanie Krebs and Rafael Wawersig.