Telecom New Zealand is promoting its new high-speed Ultra Broadband range with “Waiting is Over”, an integrated advertising campaign. A 60 second commercial captures a series of frozen moments, linked by their demand for unadulterated, ultra-fast broadband. The campaign will include further television, radio, digital and outdoor executions over the coming weeks, al designed to show how New Zealanders can do more with music, the family, business, films and games.
The Waiting Is Over campaign was developed at Saatchi & Saatchi NZ by executive creative director Antonio Navas, creative director Nathan Cooper, creative team Arnya Karaitiana and Phil Hickes, agency producer Jane Oak, business director Ben Fielding, account director Jen Murphy, account manager Kate Taylor, planner Ben Fielding.
Visual effects were produced at Blackbird by VFX supervisor Nick Ponzoni, executive producer Anya Kruzmetra.