TedX Ideas Change This World
Ogilvy & Mather Argentina have brought out a print advertising campaign promoting TED X Buenos Aires. Bust statues of John Lennon, Martin Luther King and Evita Perón are shown with figurines walking through their heads and along a walkway. Segregated to integrated. Soldiers to Protesters. Brooms to business cases. “Ideas change this world. Spread them”. Note that the TEDXBuenosAires site should be tedxbuenosaires.org.
The TEDxBuenosAires campaign was developed at Ogilvy Argentina by executive creative directors Javier Mentasti, Maximiliano Maddalena, creative directors Patricio Elfi, Juan Pablo Carrizo, head of art Diego Grandi, art director Juan Ignacio Peirano, copywriter Guido Freiberg, agency producer Gastón Sueiro, with illustration by Estilo 3D. TEDx organiser is Juan Martín Lutteral.