Sunlight Separates Them
Sunlight liquid detergent is presented as the way to clean cooking utensils and dishes with “Pig”, “Lamb” and “Cow”, print advertisements from Thailand recognised with two Gold Press Lion awards at Cannes International Festival of Creativity. A pig, sheep and cow are shown clutching a pan, a plate and a meat dish, respectively. “Separate Them”. The Sunlight Separate Them crmpaign’s awards were for Household – Cleaning Products and Craft – Illustration.
The Sunlight Separate Them campaign was developed at Lowe Bangkok by chief creative officers Eric Yeo and Dominic Stallard, creative directors Ricardo Turcios and Ruchi Sharma, copywriters Ej Galang, Sarah Ko and Gabriele Espaldon, art director Katrina Encanto, computer artist Naphaphorn Jaengsri, Illusion photographer and illustrator Surachai Puthikulangkura, illustrator Supachai U-Rairat, account managers Blair Wang and Yarita Witoelar, CEO Jeremy Hine, print producers Piyachat Cholasap and Nuch Lertviwatchai, and global creative directors Basil Mina.