Sunday Times Fashion Royalty

The Sunday Times in the UK is promoting Style Magazine’s Best Dressed List supplement with a print, digital and outdoor campaign revolving around the concept of fashion royalty. The celebration of the 50 best dressed people from the past year is alluded to in a series of photo-comped images depicting celebrities in royal attire. The three initial executions featured rapper Tinie Tempah, fashion designer, model and singer Victoria Beckham and model Kate Moss. The First Lady of Fashion, Michelle Obama, is immortalised on her very own British first class postage stamp design, a space traditionally reserved only for the Queen. The striking image sees Obama mocked-up complete with royal crown, looking every inch Fashion Royalty.

Sunday Times Best Dressed Tinie Tempah

Sunday Times Best Dressed Kate Moss

Sunday Times Best Dressed Victoria Beckham

Sunday Times Best Dressed Michelle Obama stamps


The Fashion Royalty campaign was developed at Grey London by executive creative director Nils Leonard, creative director Dave Monk, creatives Lex Firth and Jamie Starbuck, business director Tamsine Foggin, account manager Albert Ponnelle, creative producer Shaun Musgrove.

Production was by Act Two UM by retouching Chris Levine’s iconic photo of HRH Elizabeth II, 2007, Antoine-Fran├žois Callet’s Oil portrait of Louis XVI, 1786, and Alexander Bassano’s Diamond Jubilee portrait of Queen Victoria, 1897.