Beefeater 24 gin is being promoted with “Studio24”, beefeaterstudio24.com, a web-based tool that mixes photographs with the songs that remind you of those special moments. The app is designed to celebrate the 24 hours required to steep the botanicals in Beefeater 24. Mashup your Instagram photos with your favourite tracks on Last.fm to create your own unique vintage album covers and share the soundtrack to your Life.
The site uses HTML5 build, responsive design and Infinite scrolling and can be used on multiple devices and platforms including mobile. Gamification elements add a competitive side allowing people to unlock new cover designs the more they interact with the site.
The Studio24 site was developed at Publicis London by creative director Andy Bird, Alix Pennycuick, creatives Jason Moussalli, Adam Balogh, Paul Sparrow and producer Charles Frowen.