StubHub, an online ticket marketplace owned by eBay, continues to promote Ticket Oak, an integrated campaign featuring an animatronic tree. The latest work includes television, print, OOH, online (page takeovers on ESPN and SI) and social media content from the Ticket Oak himself on Facebook and Twitter. The highlights/lowlights of the campaign include a spot giving out relationship advice, appearances on the sides of StubHub food trucks, dispensing “Hot Seats Eats” in major cities across the country, full frontal nudity in ESPN magazine’s annual “Body Issue” and showing up “in the bark” at pop-up stores, appearing virtually and fully-animated, so fans can snap a selfie with the big guy.
The campaign continues to support StubHub’s evolution from a site to buy great tickets to a site to discover the best events using everyone’s favorite foliage to tell the story. The work represents the idea that StubHub has become the de facto platform for helping people have great weekends…and potentially rescue their relationships if need be.
The Ticket Oak campaign was developed at Duncan/Channon by executive creative director/copywriter Parker Channon, art director/associate creative director Ken Hall, copywriter Jessea Hankins (TV), copywriter John Deignan (Print/Interactive), art buyer Justine Barnes, executive producer (film) Christine Gomez, print producer Carolyn Bormann, interactive producer Eric Kozak, account director Eric Dunn, account supervisor Jenn Gbur and account executive Nick Gustafson working with StubHub head of brand creative Michael Lattig, director of customer acquisition Jen Millet.
Editors were Justin Griffin at Duncan/Channon and Matt Murphy at Final Cut with executive producer Saima Awan.
Post effects were produced at MPC by producer Nicole Fina, managing director Andrew Bell, lead 2D artist/smoke artist Mark Holden, senior colourist Mark Gethin and telecine producer Amanda Ornelas.
The Ticket Oak animatronic tree was produced at Anatomorphex by fabricator Robert Devine.
Photography was by Jeff Minton represented by DS Reps, and produced at Kim Lansill Production.
Interactive work was done at Flashtalking by sales director Chris Klein, account manager Travis Cook, lead technical support specialist Fay Pickering and lead technical producer Barbara Maniero.