Stihl Lumberjacks

All the muscles you need. That’s the tag line in this set of three print and outdoor advertisements for Stihl Rollomatic E chainsaws, the winner of a Gold Outdoor Lion and a Bronze Print Lion at Cannes International Festival of Creativity. Three lumberjacks, with underdeveloped torsos, still manage to wield the mighty Stihl Rollomatic E.

Stihl Lumberjack


Stihl Lumberjack

Stihl Lumberjack

Credits

The Lumberjacks campaign was developed at Publicis Brussels, by worldwide creative director/executive creative director Erik Vervroegen, executive creative director Paul Servaes, copywriter Kwint De Meyer, art director Daniel Van den Broucke, photographer Nadav Kander, art buyers Jean-Luc Chirio and Lauriane Dula, account manager Jonas De Wit, working with Stihl marketing team Joeri Welslau and Katja De Laet.

Photography by Nadav Kander was produced at L’Addresse, Paris, and Legend, Los Angeles, and retouched at Digital Light, London, with DTP Frederic Dupont.