The Coalition to Stop Gun Violence has released “Stand up to Stand Your Ground”, a PSA designed to educate the public about the danger of self-defense laws written by the National Rifle Association (NRA) and the American Legislative Exchange Council (ALEC). The video features a chilling reenactment of the night Trayvon Martin was killed in Sanford, Florida. The viewer follows the reenactment of George Zimmerman in his pursuit of Martin to the backdrop of real audio of the emergency calls made on that evening. The final seconds of the PSA call on viewers to take action to prevent similar tragedies happening across the United States.
The “Stand up to Stand Your Ground” PSA comes one month after President Obama called on Americans to reassess the “Stand Your Ground” laws that have now been enacted in 26 states. CSGV has connected the PSA with a petition, online at csgv.org/standup in which Americans call on their state legislators to “oppose this immoral legislation.”
The Stand Up campaign was developed at Narrow Margin Films by director/copywriter Floyd Russ, copywriters Marques Gartrell, Kim Nguyen, executive producer Adam Palmer, associate producers Cassie Novick, Mike Lobikis, Keely Davenport, Emily Darby, account director Cassie Novick, art director Marques Gartrell, copywriter Kim Nguyen, director of photography Josh Fisher, steadicam operator Billy Green and assistant director Adam Murphy.
Post production was done at Final Cut by editor Sonejuhi Sinha, assistant editor Dan Berk, president Stephanie Apt, executive producer Lauren Bleiweiss, senior producer Viet-An Nguyen, finishing producer Alek Rost, online editor/VFX artist Cecil Hooker, graphic artist Phil Brooks and colorist Alex Bickel of Color Collective.
Sound was designed and mixed by T. Terressa Tate.
Music was composed by Victor Magro at Future Perfect.