Spikes Asia 2013 Winners

Here’s a list of the Grand Prix and Gold winners at the Spikes Asia 2013 Awards held in Singapore last week. McCann Melbourne’s Dumb Ways To Die, developed for Metro Trains, has won seven Grand Prix awards, for Branded Content & Entertainment, Digital, Film, Film Craft, Integrated, Promo & Activation and Radio.

SPikes Asia 2013 Awards

Branded Content & Entertainment

Metro Trains Dumb Ways To Die (Grand Prix/Gold)
Oriental Princess, Reflection (Gold)
Amnesty INternational, Trial by Timeline (Gold)
MINI/SPCA Driving Dogs (Gold)

Creative Effectiveness

IKEA 2012 Catalogue – A Roommate Worth Having (Grand Prix)
Coca Cola, Share A Coke (Gold)
Department of Tourism, It’s More Fun in the Philippines (Gold)
M.J. Bale Menswear, Grazed on Greatness (Gold)
NRMA Insurance, How Australia’s Largest Risk Mitigator was convinced to take it’s biggest ever risk (Gold)

Digital

Metro Trains Dumb Ways To Die (Grand Prix)
Save Our Sons/Duchenne Foundation, The Most Powerful Arm Ever Invented (Gold)
Singtel, Old Phones Give New Life (Gold)
Mini/SPCA, Driving Dogs (Gold)

Film

Metro Trains, Dumb Ways to Die (Grand Prix)
Carlton Draught, Beer Chase (Gold)
Baika Gofuku Gan, Batting Practice Center 3 (Gold)
Lifebuoy, Help a Child Reach 5 (Gold)

Film Craft

Metro Trains, Dumb Ways to Die (Grand Prix/Gold 2)
Kyoraku Sunshine Sakae, Chewing Gum Artist (Gold)
Schweppes, Tumble (Gold)
Carlton Draught, Beer Chase (Gold)
Nike India Cricket, Parallel Journeys (Gold)

Integrated

Metro Trains, Dumb Ways to Die (Grand Prix)
Virgin Mobile Australia, Fair Go Bro (Gold)
Bundaberg Rum, Road To Recovery (Gold)
YWCA Demand Equal Pay (Gold)

Media

Tourism New Zealand, Middle Earth Passport Stamp (Grand Prix)
Affection AIDS, The B-Movie Star (Gold)
Unitec, Turning Auckland into an Experiential Ad (Gold)
Freshness Burger, Liberation Wrapper (Gold)
Safeguard Soap, The Germ Stamp (Gold)
Samsung Life Insurance, The Bridge of Life (Gold)
Coca Cola, Small World Machines (Gold)
Amnesty International, Trial by Timeline (Gold)
Metro Trains, Dumb Ways to Die (Gold)

Mobile

Smart Communications, TXTBKS (Grand Prix)
Singtel, Old Phones Give New Life (Gold)
Starhub Mobile, MySmartEye (Gold)

Outdoor Winners

Samsung Life Insurance, Bridge of Life (Grand Prix)
Berlitz, Afrochina (Gold)
Smart Communications, TXTBKS (Gold)
MINI/SPCA New Zealand, Driving Dogs (Gold)
Coca Cola, Small World Machines (Gold)

PR

MINI/SPCA New Zealand, Driving Dogs (Grand Prix)
Metro Trains, Dumb Ways to Die (Gold)
Samsung New Zealand, The Smart Phone Line (Gold)
Virgin Mobile Australia, Fair Go Bro (Gold 2)
Toyota Japan, Aqua Social Fes!! (Gold)
MINI/SPCA New Zealand, Driving Dogs (Gold)
Mentos, National Night (Gold)
McDonalds Australia Day Menu (Gold)
Samsung Life Insurance, Bridge of Life (Gold)
Metro Trains, Dumb Ways to Die (Gold)
YWCA Auckland, Demand Equal Pay (Gold)

Print

Berlitz Afrochina (Gold)
Accident Prevention Network, Motorbike (Gold)
Sunlight, Pig, Lamb, Cow (Gold)
Beijing Sports Radio, Golf, Horse Racing, Soccer (Gold)

Print & Poster Craft

Staedtler Nippon, The Ultimate Pencil Old Man (Gold)
Penguin Group India, William Shakespeare, Mark Twain, Oscar Wilde (Gold)
Sunlight, Pig, Lamb, Cow (Gold)

Promo & Activation

Metro Trains, Dumb Ways to Die (Grand Prix/Gold)
Wrigley Skittles, Telekinize The Rainbow (Gold)
Coca-Cola, The Sharing Can (Gold)
Art Series Hotel Group Overstay Checkout (Gold)

Radio

Metro Trains, Dumb Ways to Die (Grand Prix, Gold 2)
Volkswagen, William Tell (Gold)
NZTA, Radio Legends (Gold)
Prime Television, Call Girl (Gold)

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