Special K Red Carpet Ready

Kelloggs connected the Special K brand with the Oscars this year with #RedCarpetReady, a Twitter commentary, @SpecialKUS, accompanied with Twitter pics. Popcorn Chips appear in illustrations picking up the culture of the Academy Awards show as well as scenes from movies such as Life of Pi and Les Miserables.

Special K Discover Your Inner Glam Goddess

Lots of neutrals tonight, but bold red is still our favorite! Whose looks are you loving so far? #RedCarpetReady pic.twitter.com/tl82MWC3UE

Special K Discover Your Inner Glam Goddess

Are you ready for Hollywood’s biggest night? Join us for more award show action! #RedCarpetReady pic.twitter.com/FdLzl6gkEF

Special K Nothing Beats Grace Under Pressure

A host can make or break an evening. How do you think he’s handling tonight’s spotlight? #RedCarpetReady

Special K Stay Hopeful

What a beautiful film, congrats on winning for cinematography and visual effects. #RedCarpetReady pic.twitter.com/B6L8nOWWTE

Special K French Flag

Did you dream a dream about the Best Picture winner? RT if you think this film will triumph tonight! #RedCarpetReady

After playing host two years ago, it’s great to see her enjoying the attention as Best Supporting Actress. #RedCarpetReady

Special K Sing It From Your SOul

With a voice like that, it’s no wonder the soulful singer was nominated for Best Original Song. #RedCarpetReady

Special K Shorter Speech

Remember to keep your acceptance speeches snack-sized, winners. #RedCarpetReady pic.twitter.com/YeTFpDCyOz

Special K Dip Me You Fool

We gave this film a near perfect score for its love story & great humor. How did you rate it? #RedCarpetReady

What an incredible night! What do you think were the biggest surprises, highlights or snubs of the evening? #RedCarpetReady

Filed under: Academy Awards, Interactive, Kelloggs, Special K