Special K Defined by a Number?
Nobody should be defined by a number. That’s the message in this television commercial from Kellogg’s, promoting Special K diet and lifestyle guides. Kellogg’s encourages women to choose a word, a way they want to feel, and let that be their motivation for healthy living.
The Defined by a Number campaign was developed at Leo Burnett, Chicago, by chief creative officer Susan Credle, executive creative director Graham Woodall, global creative director Mylene Pollock, art director Stephanie Summers, copywriter Kristen Schwanz, executive producer Vincent Geraghty, associate producer Jennifer Solley.
Music was produced at Nylon Studios, New York.