Southern Comfort Whatever’s Comfortable

“Whatever’s Comfortable”, an advertising campaign for Southern Comfort liquor, was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves. “Beach,” the launch commercial for the campaign, introduces to a man who owns his self-comfortableness so completely as he walks casually down the beach. This guy is owning it. The campaign continues in 2013 with “Comfortable Weather Guy”, in which the guy appears in his beach outfit in climates across the world. The campaign has won recognition at the British Arrows (Gold for Commercials) and the International Andy Awards (Gold for Existing Music, Silver for Beverage – Alcohol)

Southern Comfort Beach

Introducing a new way to get your weather, see your favorite speedo wearing Southern Comfort drinking man, doing his thing in the rain, snow, wind and of course, the sun on He’ll show you the weather across the globe or what’s happening in your city. If it’s snowing where you are, it’s snowing on the Comfortable Weather Guy. He’s comfortable in any environment.

Southern Comfort Comfortable Weather Guy
Southern Comfort Comfortable Weather Guy in New Orleans


The Whatever’s Comfortable campaign was developed at Wieden+Kennedy, New York, by creative directors Scott Vitrone and Ian Reichenthal, copywriter Nick Kaplan, art director Jeff Dryer and agency producer Alison Hill.

Filming was shot by director Tim Godsall via Biscuit Filmworks with director of photography Eduard Grau, producer Rick Jarjoura, executive producers Orlando Wood and Holly Vega, managing director Shawn Lacy.

Post production was done at Suspect by Flame artist John Geehreng, CG artist Cedrick Gousse. Editor was Gavin Cutler at Mackenzie Cutler.

Audio post production was done at Heard City by mixer/sound designer Phil Loeb, and sound designer Sam Shaffer.

Music is “Hit or Miss” by Odetta.