Sony Playstation Portable Metaphors

Sony’s PSP (Playstation Portable) is presented as the portable console of choice in “Mouse and Cheese”, “Steel Ball and Magnet”, two print advertisements from TBWA\España.

Sony Playstation Mouse and Cheese

Sony Playstation Steel Ball and Magnet


The campaign was developed at TBWA\España, Madrid, by global chief creative officers Juan Sánchez and Guillermo Ginés, creative director/copywriter Vicente Rodríguez de Gracia, art director Fran López and photographer Jesus Alonso.