Sony has launched the new Playstation 4 console with “See The Future”, an advertising campaign including a 2 hour long live stream announcement, “PlayStation Meeting 2013″, “See The Future”, and a range of “announce trailers” for new games DriveClub, Knack, Watch Dogs, InFAMOUS: Second Son, Killzone Shadow Fall and The Witness.
“Playstation 4″, a 1:43 video, encourages users to push the boundaries of play, with excerpts from each of the new PS4 games in the See The Future campaign.
PlayStation Meeting 2013, a 3:24 video, uses motion graphics and excerpts from the history of PlayStationto introduce the new PS4 branding. “Imagination is the one weapon in the war against reality. But to win we don’t need to fight. We need to play. Because it sharpens our weapon. Because it sharpens our imagination. And our ordinary self becomes extraordinary, epic, awake, quick, curious, creative, connected, assertive, pensive, brave, smart, hard, inspired. Playstation wants to win the war against reality and take you somewhere greater with the most jaw dropping experiences, the richest stories, and the most imaginative characters. For nearly two decades the PlayStation nation has played together, has explored together, has sailed together, has run together, has fought together, has died together, has triumphed together. We didn’t build a box. We built the most amazing place to play where you can be epic. We were born different. We grew up renegade, never played it safe, and lived by one rule, “Push the boundaries of play”.
Evolution Studios presents the announce trailer for “DriveClub”, a new car racing game.
In “Knack” mankind must turn to an unlikely hero named Knack to protect them from a dangerous new threat. Thanks to the power of mysterious ancient relics, Knack can transform into a gigantic fighting machine with immense power and strength. From Mark Cerny, one of the greatest minds in video games today, Knack is a fun-filled adventure that invites players to wield fantastic powers and discover a unique and vibrant world, available exclusively for PS4.
In “WatchDogs” Chicago has the country’s most advanced computer system, one which controls almost every piece of city technology and holds key information on all of the city’s residents. You play as Aiden Pearce, a brilliant hacker but also a former thug, whose criminal past lead to a violent family tragedy. Now on the hunt for those who hurt your family, you’ll be able to monitor and hack all who surround you while manipulating the city’s systems to stop traffic lights, detonate gas lines, turn off the electrical grid and more. Use the city of Chicago as your ultimate weapon and exact your own style of revenge.
In “INFAMOUS Second Son” superhumans are ruthlessly hunted down and caged by the Department of Unified Protection. When Delsin Rowe discovers his powers he’s forced to run, searching for other superhumans in order to save those he loves from the oppressive D.U.P. now hot on his tail. The choices he makes along the way change the future of everyone around him
In “Killzone Shadow Fall”, set thirty years after the events of the Killzone trilogy, the world of Killzone Shadow Fall is a very different place. Forced together by circumstance, the two rival factions of the Helghast and the Vektans live side by side in a futuristic city, divided by a vast wall. Tensions are high, and a war can spark at any moment. In the midst of this all stands a Shadow Marshall, the most special of the special forces, tasked with maintaining the delicate balance.
In The Witness, you explore an abandoned island and solve the puzzles you find there. What is this mysterious place? What happened here in the past? What is happening now?
In “PlayStation 4 See the Future” the new Playstation environment is explored through animation and talking heads: Ru Weerasuriya, co-founder, creative and art director at Ready At Dawn Studios, Tim Schafer, founder at Double Fine Productions, David Cage, founder at Quantic Dream, Scott Rohde, SVP Production Development at Worldwide Studios, Shuhei Yoshida, President at Worldwide Studios, Anton Mikhailov, senior software engineer, R&D Group, Sony Computer Entertainment America, Alex Rigopulos, CEO, Harmonix Music Systems, Tameem Andonlades, Creative Director, Ninja Theory, Toshimasa Aoki, Manager, Product Planning Sony Computer Entertainment, Stig Asmussen, Creative Director, Sony Santa Monica Studios, Evan Wells, Co-President, Naughty Dog, Kazunori Yamauchi, President, Polyphony Digital, Dylan Cuthbert, Founder, Q-Games.