Sonimagfoto & Multimedia Photolovers

Sonimagfoto & Multimedia, a photography exhibition held in Barcelona in April, ran a print and online advertising campaign using the unifying concept of “Photolovers”. Couples are shown embracing, representing the connection between thumb and camera in professional, amateur and expert photography categories.

SonImagPhoto Photolovers Expert

SonImagPhoto Photolovers Professional

SonImagPhoto Photolovers Amateur

SonImagPhoto 2013 Photolovers site


The Photolovers campaign was developed at DDB Espana, Madrid, Spain by chief creative officer Jose Maria Roca de Viñals, executive creative director Fernando Barbella, creative directors Paco Cabrera and Sergi Perez, art director Daniel Ubach, copywriter Anace Moreno, photographer Alexis Mire, business director Gorka Lozano and account supervisor Veronica Coz.