Skype is running “Stay Together”, an integrated advertising campaign focused on family and friends keeping in touch over long distances. Three online films, each wildly different, explore the ways Skype is used by those living apart from loved ones. The first of the series, “The Impossible Family Portrait” tells the story of Denis who is separated from his home in Uganda but keeps in touch with his family and adopted son over Skype. “The Animal Family Portrait” is a unique story of a zookeeper whose work visa had run out in Australia and visits with her animal friends at the wildlife park via Skype. Starting today, “The Growing Up Family Portrait” introduces 10-year-old Julia, who keeps up with her 12-year-old cousin in Brazil and shows just how delicate staying together can be at that age to avoid growing apart.
For each story, Singaporean photographer and visual artist John Clang captures these family portraits with a photograph where everyone is able to pose shoulder-to-shoulder…or hand-to-paw, or ballet slipper-to-sneaker, through a Skype projection on the wall. The result is a uniquely special family portrait that joins loved ones in the real and digital world.
A campaign blog hosts additional content as well as the Skype Stay Together Story Contest where people can share and vote on real stories of how they use Skype to stay in communication with faraway family and friends. The grand prize is a trip to see loved ones, complete with their own portrait. A Bing interactive map also allows users to explore stories and view friends and family in faraway locations. See more of the stories of Denis, Lindsay and Julia on the Staying Together Youtube channel.
The Stay Together campaign was developed at Pereira & O’Dell by chief creative officer PJ Pereira, executive creative director Jaime Robinson, creative director Jonathan Woytek, senior art director Tim Delger, senior art director Brett Beaty, senior copywriter Katie Brinkworth, art director Arnau Bosch, copywriter Chris Ryan, designer Leila Moussaoui, VP client services Gary Theut, account director Ivy Truong, account supervisor Ali Forgeron, assistant account executive Kelsey Towbis, project manager Katie Shesgreen, VP strategy Nick Chapman, VP media startegy Joshua Brandau, strategy director Justin Cox, associate strategy director Jasmine Summerset, media strategist Liz Wood, VP production Jeff Ferro, senior integrated producer Victoria Whitlow, senior broadcast producer Elisa Moore, senior integrated producer Erin Davis, interactive producer Kathy Zembera, print producer James Sablan, producer Bill Spangler and business affairs manager Xandra Ess.
Photographer John Clang worked with Eric Axene, Shadi Best, James Burger, Anne Curran Conrad, Travis Drennen, Tonya Martin, Sean Moser, Ryan Moriaty, Mario Sanchez and Elin Tew.
Editor was Jessica Congdon at Umlaut Films with assistant editors Peter Geiger and Michael Pavoni, colorist Ivan Miller, executive producer Gina Locurio and producer Kelly Gibbs.
Music for “The Impossible Portrait” is an original composition from Human Worldwide. Music for “The Animal Family Portrait” and “The Growing Up Family Portrait” is an original composition by Future Perfect.
Sound was mixed at One Union by mixer Matt Zipkin and executive producer Lauren Mask.
Digital production was done at Uncorked Studios.