Wrigley brand Skittles has launched “Smile”, a new Taste the Rainbow commercial set in a school canteen. Two girls wonder why a guy from their class never smiles. Turns out it his teeth are made of Skittles. The more curious, played by Laura Spencer (Jane Bennet in The Lizzie Bennet Diaries), just cannot resist a sweet French kiss. “French the Rainbow. Taste the Rainbow. #SkittlesGrin”
The Skittles Smile ad was developed at DDB Chicago by executive creative director Mark Gross, creative director / copywriter Kathleen Tax, creative director / art director Marisa Groenweghe, executive producer Will St. Clair, production manager Scott Terry, senior account director Kate Christiansen, account director Gwen Hammes, account executive Jennifer Marks, account manager Trace Schlenker and group strategy director David Chriswick.