Schick Icons

“Schick Icons”, a series of graphic posters displaying a range of iconic facial-hair looks one can try with Schick Exacta Razors, has won a Gold Outdoor Lion at Cannes International Festival of Creativity. The campaign, featuring Mr T (The A-Team), V (V for Vendetta), Salvador Dali and Charlie Chaplin, was designed to address a popular perception in the Philippines that the Schick razor was used largely by women. The razor itself is incorporated into each of the posters.

Schick Exacta 2 Razor T


Schick Exacta 2 Razor T

Schick Exacta 2 Razor T

Schick Exacta 2 Razor T

Credits

The Razor Men campaign was developed at JWT, Manila, Phillipines, by regional creative director Tay Guan Hin, executive creative director Dave Ferrer, creative director/copwyriter Joe Dy, associate creative director Mark Ibaviosa, copywriter Katrina Y2 Villaneuva, art director/illustrator Elvin Villar, art directors Danni Lim, Joei Calixto, Javey Villones, producer Carol Pe Benito, account supervisor Tobias Bernardo, account manager Brian Lontok, working with Schick Philippines senior brand manager Claire Guevarra.

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