Save a book. Read a book.

Madrid Book Publishers Association (Asociación de Editores de Madrid) produced a series of print advertisements encouraging video game players, mobile phone gamers and television series watchers to remember the world of books. Lead characters from The Little Prince, Don Quixote and Moby Dick are each shown facing impending death. The Little Prince ad was awarded at Gold Press Craft Lion for art direction at Cannes International Festival of Creativity.

The Little Prince

“When you spend all those hours playing war video games, it’s not just your enemies you finish off. Save a book. Read a book. The Little Prince. Antoine de Saint-Exupéry 1943”.

Save a Book Don Quixote

“When you spend all those hours gaming on your mobile, not everything you destroy earns you points. Save a book. Read a book. Don Quixote, Miguel De Cervantes Saavedra 1605″

Save a Book - Moby Dick

“When you spend all those hours watching the most popular tv series in history, it’s not just its cast that ends up lost. Save a book. Read a book. Moby Dick, Herman Melville 1851″


The Save A Book campaign was developed at Grey Group Spain, Madrid, by chief creative officer Antonio Montero, executive creative director Enric Nel.lo, creative director/art director and typographer Fernando Riveros, creative director/copywriter Matías Lopez Navajas, art director Alejandro De Antonio, photographer Eugenio Recuenco, art buyer Mayte Carabias, account supervisor Mercedes Ruiz.