Samsung has just released “Sweet Dreams”, the first film in its “Design Your Life” campaign created to promote the groundbreaking GALAXY Gear and Note 3. The TV commercial features an impassioned young woman working to modernize her grandfather’s toyshop. In her pursuit to revive his business, she uses six distinct features from the new GALAXY Note 3 and GALAXY Gear to gather cultural inspiration to chase her dream.
“Sweet Dreams” follows the passion of a young woman who helps save her grandfather’s toy store, Gustavo the Magnificent, by finding inspiration in her everyday life. With the help of the new Samsung GALAXY Note 3 and Gear, she creates her own masterpiece. We follow her journey through dance, using the innovative features of the Note 3 and Gear, like My Magazine, Action Memo, and Smart Relay, to change her everyday into something amazing. By adding a new twist to a loved classic, she takes Annie Lennox’s “Sweet Dreams” and re-envisions it with a modern take.
The Sweet Dreams ad was developed at Leo Burnett Los Angeles and Leo Burnett Chicago by global chief creative officer Mark Tutssel, executive creative director Shannon McGlothin, creative directors Brandon Rochon and Adam Kennedy, designer Luis Farfan, art director Sarah Kraus, account directors Radim Svoboda and Benjamin Haynes, account executive Cameron Zick, executive producer Jennifer Dennis and producer Sean Pinney.
Agency staff featured in the ad are Brandon Rochon (message on the Gear watch) and Sarah Kraus (recipient on the Note 3 phone).
Editor was Andrea MacArthur at Peep Show, London.
Music is “Sweet Dreams” by Eurythmics.