Samsung Ecobubble Bear
Samsung has launched an online video campaign featuring a brown bear who has learned to use EcoBubble washing machine. Set in the wilds near Manning Park, BC, Canada, the documentary-style commercial shows a film crew whose testing of the washing machine in very cold conditions is given a boost by a bear who has learned to take off his top coat, read, juggle, play the guitar and run a small business. As he leaves his reversible coat is put on in “polar bear” format.
The Samsung Ecobubble Bear campaign was developed at The Viral Factory, UK, by creative director Ed Robinson, director James Rouse and producer Jon Stopp. Visual effects were produced at Jellyfish Pictures.