Senan Lee and Pansy Aung have teamed up as Salt and Pepper Creative, a creative team in London. Their first work together is The Diving Bell. Senan and Pansy have answered a few questions from The Inspiration Room, giving us some insight into the creative process.
Tell us about your creative journey
“We met at Leo Burnett and spent most days going to Tesco’s together, so it was only a matter of time before we teamed up. We love to work on campaigns of all shapes and sizes and we’re not afraid to get our hands dirty. Seeing our ideas come to life for real is what we love most and we’ll go out of our way to make them happen. Even if that means we have to create our own typeface (Playstation), source our own illustrators (P&G) or pull favours left, right and centre (Brixton Windmill). Over the last year, Senan has worked for Heston Blumenthal’s ceramic designer Reiko Kaneko and art director Rachel Thomas. He’s learnt how to design for 3D printing, extensive laser cutting and developed his own product range. Pansy is a proactive geek and mentors at The University of the Arts. Most recently she won a grant from the National Lottery Heritage Fund for her work on Brixton Windmill.”
What’s been a pivotal moment of inspiration that’s guided you in your work?
The Diving Bell is our first piece of artwork together. Initially just a fleeting conversation around the life of being advertising creatives, we decided to visualise our feelings in a physical sculpture. For anyone who comes up with ideas on a daily basis, the act of putting on your own ‘Diving Bell’ is the time you use to discover, search and generate ideas. Its windows are your visual eyes to the world. The air space is where you have to think – your lifeline to survival. The Diving Bell not only represents the physiological pressure of coming up with ideas on demand, but the weight of the pressure you put on yourself for consistent excellence.
Specifically constructed from recycled cardboard, we felt the material gave a sense of lightness and frivolous to what could be a forbidding experience. Slats were designed to allow the outside world an intimate view into this secretive space, whilst also emphasising the need for creatives to absorb as much as possible. In a world where ideas can be inspired by anything, ignorance is death. For the longer it takes to come up with the idea, the longer you wait to take it off.
As Jean-Dominique Bauby said: “Does the cosmos contain keys for opening my diving bell?”
How do you refresh your sense of creativity?
You need to have a curious mind as inspirations can come from anywhere. We’re constantly absorbing. Having an interest in art, music, films, culture, innovations and people helps.
Whose work do you admire?
There are many people whose work we admire. But just to name a few – IDEO for their human-centred approach to work, Paul Belford for his inspiring prints, Greyworld for blurring the lines between art and commercial world.