Run for the Cure – The Moment

CIBC and Canadian Breast Cancer Foundation have been promoting Run For The Cure, October 6, with “The Moment”, a moving commercial featuring a woman receiving news from her doctor. For those facing breast cancer, sometimes one moment can change everything. Watch and share this to honour all those you’re running for on Sunday, October 6.

Run for The Cure - The Moment

The Moment Credits

The Moment ad was developed at Cundari, Toronto, by art director Jung Ahn, copywriter Maggie Pycherek, group creative directors Cory Eisentraut and Mike Sipley, chief creative officer Andrew Simon, agency producer Kasia Zeniuk, account director Kristin Vekteris, account supervisor Kiera Lalonde, account coordinator Hillary Lanyon.

Filming was shot by director Hubert Davis via Untitled Films. Editor was Dave de Carlo at Rooster Post. Sound was produced at Pirate, Toronto, by composer Todor Kobakov.