Women’s Room (Zenska Soba) is a non profit organisation which helps women raise their voice against domestic violence and violence against women. The Croatian Rugby Association has backed Women’s Room since August 2013, financing their activities with profits from ticket sales. This print ad celebrates the partnership, with a rugby player tackling a violent version of himself.
The Rugby Domestic campaign was developed at Imago by creative director Igor Mladinovic, art director Darko Bosnar, art director/photographer Sasa Peric, scenographer Petra Poslek, scenography assistant Sanja Feratovic, make up artist Marija Vracaric. Actors are Dina Dretvic and Ivan Zanetic.