Britvic, the UK soft drinks manufacturer, is promoting Robinsons fruit squash brand with “Pals”, an emotive 60 second film celebrating the simple brilliance of energetic family play. “Pals” captures the relationship between two boys and follows them as they enjoy kicking a football around the park, throwing stones into a river and having ‘sword’ fights with twigs. The twist at the end is delightful.
The Pals campaign was developed at BBH London by creative directors Justin Moore and Hamish Pinnell, creatives Sarah Hardcastle, Elliot Shiels, Matt Moreland, Chris Clarke, agency producer Glenn Patton, strategic business leads John Harrison and Becky Russell, strategist Lilli English and account team director Alex Monger.
Directors Si & Ad via Academy Films with director of photography Barry Ackroyd, producer Dom Thomas, executive producer Lizie Gower.
Editor was Joe Guest at Final Cut.
Post production was done at The Mill by VFX producer Ian Berry, 2D lead artist Wes, 2D artists David Wishart and colourist Aubrey Woodiwiss.
Sound was produced by Nick Angell at Angell Sound.