Revitalift Upside Down

L’Oreal promoted Revitalift L.A.S.E.R. X3 New Skin Anti-Aging cream in an upside down poster campaign produced in Singapore, the winner of an Outdoor Lion at Cannes International Festival of Creativity 2013. Young women seem to have achieved a facelift through being photographed upside down, with subtle hints provided by slightly raised hair, necklace, earrings and the straps of a spaghetti top, along with a few body clues.

Revitalift Upside Down Hair

Revitalift Upside Down Necklace

Revitalift Upside Down Earrings

Revitalift Upside Down Spaghetti Top


The Upside Down campaign was developed at McCann Singapore, by executive creative director Danny Higgins, creative director/copywriter Jatinder Sandhu, art director Thomas Kerk, photographer Micky Wong, art buyer Karen Leong, account supervisor Bobee Chua, account manager Mimi Lee and planner Gen Cruz.