Red Carpet for Refugees
ECRE (European Council on Refugees and Exiles) is running a thought provoking advertising campaign featuring a red carpet welcome with a difference. “When we send asylum seekers back to the very country that persecuted them, how do you think they’ll be welcomed?” Released in April 2013, the campaign was associated with a French language Tumblr page, asile-asile.tumblr.com.
The Red Carpet campaign was developed at McCann France, Paris, by creative directors Romain Guillon and Pierre Riess, art director Nicolas Boyer, copywriter Marc Platet and agency producer Valérie Judek.
Music was composed by Jason Meyer at Diner Au Motel.