Red Bull Make Danny’s Mind Up for Imaginate
Red Bull is running an interactive campaign on Pinterest promoting cyclist Danny Macaskill’s new Imaginate project. Users must repin a set of photos from Danny Macaskill’s Pinterest page in a particular order to solve a puzzle with the added incentive of being in with a chance of getting some bike gear from Red Bull. Imaginate is a six-episode film series featuring trial biking by Danny MacAskill, online at www.redbull.com/Imaginate.
The Pinterest campaign was developed at Holler London.