Rathdaragh Cheese Tractor

To celebrate the upcoming launch of Lidl Ireland’s new range of Rathdaragh Irish cheese, food artist Prudence Staite hand sculpted a 1950’s style Massey Harris tractor out of Irish cheddar cheese at the 2013 National Ploughing Championships, the biggest Agricultural Show in Europe. Over the course of the three day event, thousands of visitors to the Lidl tent and followers of Lidl Ireland on Facebook and Twitter saw the ‘Cheesy Harris’ sculpture take shape from blocks of cheddar to edible tractor.

Rathdaragh Cheese Tractor

Rathdaragh Cheese Tractor

Rathdaragh Cheese Tractor

Rathdaragh Cheese Tractor

Credits

The Cheese Tractor project was developed at MCsquared, Murray Consultants. Photography was by Sasko Lazarov, Photocall Ireland.

Filed under: Ambient, Design

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  • Nuria

    Hi my dad bought your cheese and I opened it for my mam and der was mould all over it and best before date is the 29/5/14 it is the rathdaragh mild white cheddar