Qatar Airways has released a film to promote its sponsorship of Barcelona FC in the lead up to the FIFA World Cup in 2022. The ad features a Qatar Airways cabin attendant as she travels through the island, meeting FC Barcelona players past and present, before reaching her final destination: Camp Nou. Barcelona players fill various jobs around the city, including Piqué (customs official), Neymar (traveler), Iniesta and Sergio Busquets (football artists), Messi (teacher), Puyol (the protector), Mascherano and Jordi Alba. The Walkers ambassador and former England star Gary Lineker, who played for Barça in the 1980s, also makes an appearance as a taxi driver. The ad forms part of the wider campaign “Qatar Airways and FC Barcelona – a team that unites the world”.
The FCB campaign was developed at 180 Amsterdam by chief creative officer Al Moseley, creative directors Martin Terhart and Graeme Hall, copywriter Will Lowe, art director Victor Monclus, executive producer Susan Cook, line producer Yago Carvajal, managing director Stephen Corlett, global account director Piers Bebbington, account manager Jim O’Regan, business affairs director Nora Adams and plannign director Emma Wiseman.
Editors were Jono Griffith and Joce Hockings at Hagon.
Visual effects were produced at MPC by producer Julie Evans, VFX supervisors Dan Sanders and Carsten Keller, and colourist George K.
Sound was designed at Wave Studios, Amsterdam, by sound designer Alex Nichols-Lee. Music, “Your love keeps lifting me higher and higher”, by Jackie Wilson, was supervised at Soundtree by music supervisor Jay James.