Prada has launched “Prada Candy L’Eau”, a series of three short films directed by Wes Anderson and Roman Coppola. Gene (Peter Gadiot) and Julius (Rodolphe Pauly) compete for the attention of Candy, a young woman played by French actress Lea Séydoux, who represents the essence of the new Candy L’Eau perfume. The campaign has been unrolled over the last week on prada.com/candy and on the Prada Youtube channel.
The first installation from the Moonrise Kingdom creative duo features the striking protagonist enjoying a coffee with an adoring suitor, when his intrusive friend unexpectedly commandeers the date. The imposter also joins the two on a movie outing much to the chagrin of his friend. The scene closes with the Prada Candy bottle and the voiceover, “Prada Candy. The new fragrance by Prada.”
As we flash forward to “One week later,” we find the original couple returning from an evening on the town. Their romantic alone time is cut short, however, when the other meddlesome gent startles them with a freshly baked cake and room full of balloons for a surprise birthday celebration. After a brief squabble between the men, they return to the curiously elated belle dancing with a slice of her beloved double-vanilla-chocolate-almond cake. We cut back to the Prada Candy fragrance bottle then back to the three blithely dancing in the balloon-filled parlor.
One month later, in the 3rd and last episode, “Gene or Julius?”, we find the lovely lady in a notably more haughty mood, scorning her two lovers to her entourage of beauticians as she is transformed in the salon chair. When she coolly questions, “How much longer can we possibly all be so happy together,” the two gentlemen stoically reply, “Who knows?” and “Does it matter?” When the newly transformed belle approaches the men with their noses buried in their novels, their intrigue returns as they stare at the beautiful renewal. The unlikely trio struts out of the beauty parlor, apparently unprepared to abandon their peculiar situation.
Filming was shot by directors Wes Anderson and Roman Coppola, and director of photography Darius Khondji, with via The Directors Bureau executive producer Lisa Margulis (Los Angeles), Hi! Production executive producer Max Brun (Milan), producer Julie Alford and editor Stephen Perkins. Production services were provided by Pioneer Productions producer Eszter Repassy and production designer Tunde Csaki in Budapest, Hungary. Costume designer was Judy Shrewsbury.
Visual effects and telecine were produced at MPC by VFX producer Leianna Campbell, VFX supervisor Cynthia Lee and colorist Aline Sinquin.
Music was supervised by Search Party Music. Tracks “L’idole”; “Il Est Cinq Heures Paris S’éveille”; “Le Temps de le Rentrée” are performed by Jacques Dutronc & France Gall.