Porsche 911 Away

Porsche (China) Motors Ltd is running “Away”, a print advertising campaign with a commonly used technique – spectacular scenic photography with a glimpse of the Nine Eleven (Neunelfer) as it speeds by. The campaign, run in April 2013, was awarded at Grand Prix Strat├ęgies Amaury Medias Du Luxe 2013 (category: automotive, yachting) in France.

Porsche 911 Away Print ad

Porsche 911 Away Print ad

Porsche 911 Away Print ad

Porsche 911 Away Print ad

Credits

The AWay campaign was developed at Fred & Farid Shanghai by executive creative directors Fred & Farid, creative director/copywriter Gregoire Chalopin, art director Pierrick Jegou, brand supervisors Carsten Balmes and Estella Yang, agency supervisors Vivian Wang and Kylie Wang and retoucher Hongxia Wang.

Filed under: Porsche, Print

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