Sony is promoting the Playstation 4 and games associated with its release with “Greatness Awaits”, an interactive Youtube video. The 1.30 film begins outside an electronics store where a car has crashed, arrows in the bonnet. The narrator steps out of the car and walks through the streets talking to us about our claims on greatness. Finally he plunges into the melee, dealing with opponents from Sony Playstation games. The interactive version of the Greatness Awaits, online at greatnessawaits.com, provides viewers an opportunity to unlock 35 hidden objects (Easter eggs) associated with the release of new video games.
“Who are you not to be great? You! The imagination of a brilliant child and the powers of an ancient god. Who are you to be ordinary? You, who can rescind life or raise the dead. Who are you to be afraid? You who can serve as judge and jury while hoarding infinite lives. Who are you to be a slave to the past? You who can travel time like the oceans and rewrite history with a single word. Who are you to be anonymous? You, whose name should be spoken in reverent tones or terrified whispers. Who are you to deny greatness? If you were to deny to yourself you deny to the entire world. And we will not be denied.”
Scene 1 – 0:29
Two televisions on bottom right
Lamp post – the Sentinel class airships from The Order
Police Car lights from Watch Dogs
Scene 2 – 0:49
Rapture Appliances sign from Bioshock
Coconuts from FarCry 3
Surveillance cameras from WatchDogs
Scene 3 – 0:58
The Witness poster
Overlord Dropship from Killzone Shadowfall
MacGrath market sign from Infamous 2
Scene 4 – 1:01
Watch Dogs character
Scene 5 – 1:03 (6)
Baseball Player from MLB13 The Show
ATAC Killzone ship
Last of us zombie
Witch Doctor from Diablo III
Killzone symbol (on the car)
Gran Turismo car (top left)
Scene 6 – 1:08 (4)
Captain Kenway from Assassin’s Creed IV Black Flag
Girl with round 4 sign Playstation Images
Horse and Carriage from The Order 1886
The Order ship
Scene 7 – 1:16 (3)
Delsin Rowe, Infamous Second Son
Hellghast Terrorist from Killzone
Knack (looks like a tree)
Scene 8 – 1:20 (3)
NBA backboard from NBA2K14
Dragon from The Elder Scrolls V Skyrim
Demon from Diablo
Scene 9 – 1:23 (7)
ISA Cruiser from Killzone Shadow Fall
Overlord Dropship from Killzone Shadow Fall
Skeleton Army from Elder Scrolls V (far right)
Beyond Two Souls vehicle
Assassins Creed black flag
The Greatness Awaits campaign was developed at BBH, New York, by chief creative officer John Patroulis, executive creative director Ari Weiss, creative director Nate Able, copywriter Rick Herrera, head of integrated production Justin Booth-Clibborn, senior producer Jennifer Moore Bell, production assistant AJ Gutierrez, head of account management Armando Turco, account director Melissa Hill, account manager Georgie Gooley and account coordinator Marshal Kerns.
Filming was shot by director Rupert Sanders via MJZ with director of photography Greig Fraser, president David Zander, executive producer Kate Leahy, producer Laurie Boccaccio, production supervisor Adriana Cebada Mora, production designer Dominic Watkins and costume designer Mayes Rubeo, working with producer Jose Ludlow at Kinema Films in Mexico.
Editor was Neil Smith at Work Post, New York, with executive producer Erica Thompson and assistant editor Healy Snow.
Visual effects and finishing were produced at The Mill, New York, by executive producer Jo Arghiris, senior VFX producer Charlotte Arnold, VFX supervisor Iwan Zwarts, VFX supervisor Rob Petrie, assistant producer Juan Handal, colour producer Heath Raymond, colourist Fergus McCall, 2D lead compositor Iwan Zwarts, 2D compositing artists Kyle Cody, Dan DiFelice, additional artists Danny Morris, John Mangia, Ilia Mokhtareizadeh, Greg Spencer, Dan Giraldo, 2D Conforms and Cut-downs artist Jade Kim, 3D lead artists Rob Petrie and Joji Tsuruga, 3D lead lighter Olivier Mitonneau, 3D animators Jeff Lopez, Alex Allain and Tyler Hurd, 3D artists Olivier Varteressian, Per Bergsten, Ivan Luque Cueller, Billy Dangyoon Jang, Boris Ustaev, Hassan Taimur, Ruben Vandebroek, Tim Kim, 3D Massive team Wyattt Savarese, Ed Hicks, Hassan Tuimir, 3D FX team Nick Couret, Ian Baxter, Phil Mayer, Cedrick Grousse, matte painter Can Y. Sanalan, title designer Mario Stipinovich, Tetsuro Mise and Eugene Kolb.
LIDAR services were provided by Travis Reinke at Scanable. Rotoscoping was provided by Trace VFX.