PETA (People for the Ethical Treatment of Animals) has launched “Do It Like They Do”, a video featuring copulating animals of the vegetarian variety. It’s part of a campaign to promote the sexual health benefits of a plant-based diet. The theory is that a diet free of artery-clogging cholesterol found in meat, eggs and dairy products, leads to better blood flow and a body that functions better.
The Do It Like They Do ad was developed at Fallon London, by executive creative director Santiago Lucero, creatives Rick Gayton and Darren Beresford.
Filming was shot by director Nico Kasakoff via Nunchaku with producer Lisa Mason and editor Alan Segal.
Post production was done at Electric Theatre Collective, London, by 2D operators Giles Cheetham, Fasa Oyibo, Paul Wilmot, Andrew Stewart, and producer Lee Pavey.
Music was by Simon Elms at Eclectic.