Persil for Whatever Life Throws
Unilever has launched “For Whatever Life Throws”, a television commercial promoting the Persil Small & Mighty laundry line and celebrating the resilience of UK kids. Following on from the long running “Dirt is Good” campaign, the commercial shows a young girl confidently walking through a barrage of coloured juices and foods.
The Whatever Life Throws ad was developed at DLKWLowe, London, by creatives Chris Bowsher and Frances Leach, and producer Trudy Waldron.
Editor was Ed Line at Final Cut, London.
Post production was done at The Mill, London, by VFX producer Cat Scott, 2D lead artists Adam Watson, 2D artists Milo Patterson, John Price, Siro Valentine, Chris Scott, Dave Wishartt, Wispy, James Pratt, and colourist Aubrey Woodiwiss.
Adam Watson, Mill 2D Lead comments, “Persil was a challenging but equally rewarding project. It became obvious early on that to achieve Niall’s vision we would need to shoot the girl on location at one frame rate and all the stains on green screen at a different frame rate. Many takes later we were left with a library of amazing fluid elements to start working with. We spent weeks going through the extensive selects of the stains and liquids, composing each shot and crafting the final piece. Full background replacement and environment augmentation was also done to bring an extra springtime dimension to the ad. It was a real pleasure working with Niall who brought a fresh and unique perspective to what I do.”
Music is Outro. (feat. Zola Jesus) from M83‘s album “Hurry Up We’re Dreaming”.