Pepsi Belgium is having some fun with a Halloween media campaign featuring a Pepsi can dressed up in a Coca Cola cape. “We wensen je een angstaanjagende Halloween!!” (We wish you a scary Halloween) runs the message on the Pepsi Belgium Facebook page.
The Pepsi Halloween campaign was developed at Buzz in a Box, Brussels, by creative directors/art directors Gregory Defay and Quentin Gascard, photography team Jekyll n Hyde, and account manager Tu Anh Ha. See the making of the ad on the Jekyll n’ Hyde Behance page.